Custom Rugs: How to Design a Rug Made Just for You
There is a particular satisfaction in a room where everything fits. For many considered interiors, that completeness is impossible with off-the-shelf rugs. This is where custom becomes not a luxury but a logic.
Step One: Consultation
Every custom rug begins with a conversation about your space — dimensions, furniture, light quality, and the feeling you want to create. We discuss budget and timeline early. Start a conversation →
Step Two: Design
Our design team interprets your direction into technical specification. We create digital visualisations so you can see proposed designs in context before sampling. This stage is iterative — we refine until right.
Step Three: Sample
A physical section woven to exact specification. See actual dyed colours, feel pile height and density, confirm everything before full production.
Step Four: Production
Your rug is woven by hand in India by artisans whose skill spans generations. You receive updates at key stages.
What Can Be Customised
- Size: Any dimension, to the millimetre
- Colour: Match to paint swatches, fabrics, or Pantone
- Pattern: Adapt existing or design from scratch
- Material: NZ wool, silk, cotton, bamboo silk, jute, or blends
- Technique: Hand-knotted, tufted, flatweave, or loomed
- Pile height: From tight fine-knotted to generous deep cut
Timeline
Hand-knotted rugs of complexity take several months. Simpler constructions can be faster. For time-sensitive projects, begin the conversation early.
Begin your custom project: Consult an Expert →
Related Reading
What “custom” actually means
Custom rugs come in three levels of customisation, and it’s worth knowing which you actually need.
Level 1: Size only. You want an existing design in a non-standard size — say, a 10×14 version of a rug we sell in 8×10. This is the fastest and most affordable form of customisation. Lead time: 4–8 weeks for hand-tufted, 8–16 weeks for hand-knotted.
Level 2: Colour swap. You like the design but want different colours. We pull dyed yarns from our existing palette and adjust. Lead time similar to Level 1.
Level 3: Fully bespoke. A completely original design — pattern, colours, size. You work with our design team to develop a graph, approve a strike-off sample, then commit to production.
The bespoke process, step by step
- Brief. You share a moodboard, a reference image, a colour idea, or a sketch.
- Design concept. We render a digital mockup of the rug at your target size.
- Sample strike-off. For high-value orders, we produce a small physical sample so you can see the actual colours and knot density before committing.
- Production. Weaving begins. Status updates at milestones.
- QC & delivery. Final quality check at our Bhadohi workshop, then white-glove delivery.
Frequently asked questions
What’s the minimum order size for a custom rug?
No minimum area size, but minimum cost varies with technique. Hand-knotted customs start at around ₹50,000 for small pieces; hand-tufted customs start lower.
Can you replicate a rug I saw elsewhere?
We will not reproduce copyrighted designs. We will take inspiration from a reference and create an original design in a similar spirit.
Start a custom rug consultation or browse made-to-order pieces.
